Let’s be honest: the market for social media campaigns is becoming quite oversaturated. Everywhere you look it’s “Like us on Facebook” here or “Join our community” there. The words are getting lost on the thousands of brands that are trying to push their information in your face.
But I don’t blame them. It’s the way of the world now. If you’re not doing social and you want to connect with your customers, you aren’t doing it right. But every once in a while, something different comes along. Something so unique and interesting that you have no choice but to sit back and say, “Well done.”
That’s exactly what Leo Burnett accomplished with its underground, backwards social media campaign for the Troy Library. The video tells the whole story. And I have to say is: well done.