I’ve been pretty involved with social media sites for quite some time now. I was an early adopter of Facebook (although admittedly it was forced in the beginning) and am involved in everything from Twitter to Yelp to Blippr. I enjoy involving myself in the online community if for anything to keep me involved with the Web outside of work.
But for the hundreds of social media sites out there, I definitely choose my battles wisely. There are many benefits to using many of the sites out there, but if you choose to involved yourself in too many you will be forced to spread yourself thin. I like to choose a core set to stay involved in so that I can truly seem like a part of the community. However, the first one to break the mold in quite some time is something that many people have yet to adopt. FourSquare.
FourSquare is essentially a location-based social media site that acts much like Twitter. It has been around for a while, but is just recently becoming more widely accepted as a commonly used social site. This is how it works:
It’s essentially a mixture between Yelp and Twitter. You can get up-to-the-minute tips on what to do (and not do) in your area and find out where your friends have recently visited. The arbitrary points become highly addictive once you get in the habit of checking in at your favorite watering holes and the more friends you can convince to connect, the better everyone’s experience will be!
My company recently explored the business applications to FourSquare and have found that, once this social media site becomes more widely accepted, you could start seeing FourSquare discounts more often. Think about how many times you see “Follow us on Twitter!” or “Become our friend on Facebook!”. I’m certain that as more people begin to adopt this social site as regular part of their online engagements, more businesses will attempt to find out how to capitalize on it (and some already are!)
Think about it: when you check in somewhere you are basically proving that you were at an establishment. If you go there often (and become the mayor) the owners know without a doubt that you are a frequent customer and you get rewarded. Not only is the customer happy, but you spread the word and that establishment has just built brand equity. Good times had by all! If you haven’t checked it out yet, download the app for your phone. It is currently available on every smart phone and is very easy to set up. See you out there!