Category : Search Engine Marketing

Tracking Your Website Goals Might Be Harder Than You Think

Tracking Your Website Goals Might Be Harder Than You Think

It seems so easy to track the goals on your website. If someone bought something from you online they must have completed a goal, right?  It’s almost always not that easy.  Assuming you have multiple conversion points on your website (buy buttons, email sign-ups, newsletter sign-ups, etc.) you have multiple reasons to be tracking your […]

Death to Buzzwords

Death to Buzzwords

I HATE buzzwords. They generally make no sense and are used so often that they have entirely lost their meaning to the average consumer. This industry is inherently fast-moving and dynamic, so it only makes sense to use words that people hear and relate to.  However, “digital marketing solutions” and “comprehensive online marketing resources” only […]

New Google Image Search

New Google Image Search

In case you hadn’t noticed, Google swapped out its dull image search for a new, cleaner look that actually speeds up image browsing and looks more, well….awesome.  Now I actually want to spend time browsing random images on Google. Like Tigers.

I Am Feed Reader. Feed Me!

I Am Feed Reader. Feed Me!

To follow up my recent post about the (brief) definition of RSS feeds, I decided to do a quick post on some very practical and simple-to-use feed readers.  It hardly does any good to explain what an RSS feed is without first showing specifically how they are used.  This post goes over the very basics […]

Seriously, What Is An RSS Feed?

Seriously, What Is An RSS Feed?

Many times I come across the question from my clients, “What is an RSS feed?”  It seems such an easy concept when, in fact, RSS feeds can be difficult to understand and explain.  I often find myself going through the fundamentals with clients to exhibit how RSS feeds can be helpful in staying up-to-date on […]