Category : Digital Marketing

Tracking Your Website Goals Might Be Harder Than You Think

Tracking Your Website Goals Might Be Harder Than You Think

It seems so easy to track the goals on your website. If someone bought something from you online they must have completed a goal, right?  It’s almost always not that easy.  Assuming you have multiple conversion points on your website (buy buttons, email sign-ups, newsletter sign-ups, etc.) you have multiple reasons to be tracking your […]

Why You Need a Blog, Like, Today

Why You Need a Blog, Like, Today

Many of you may or may not know that I work as the Product Manager for a website monitoring tool called Serpico.  I recently started production (that sounds super official) on a series of posts that cover a range of online marketing strategies and website challenges.  The first post outlines why it is a good […]

Death to Buzzwords

Death to Buzzwords

I HATE buzzwords. They generally make no sense and are used so often that they have entirely lost their meaning to the average consumer. This industry is inherently fast-moving and dynamic, so it only makes sense to use words that people hear and relate to.  However, “digital marketing solutions” and “comprehensive online marketing resources” only […]

Why I Like Vine

Why I Like Vine

Social media is becoming extremely saturated.  When new apps or networks or whatever come out, I’m generally too busy to care as much about jumping on the bandwagon for something new to keep up with.  It’s hard to imagine what could possibly be next in the social landscape without falling in to the same thought […]

Google Analytics Solution Gallery

Google Analytics Solution Gallery

New to Google Analytics? Not really sure how to look at the data? Whether or not you’re brand new to using Google Analytics for your website or you’re a seasoned veteran, the all new Google Analytics Solution Gallery has some simple tricks you can start using today. From social tracking to mobile ecommerce dashboards, they […]