Category : Advertising and Branding

Save the Library

Let’s be honest: the market for social media campaigns is becoming quite oversaturated. Everywhere you look it’s “Like us on Facebook” here or “Join our community” there.  The words are getting lost on the thousands of brands that are trying to push their information in your face. But I don’t blame them. It’s the way […]

Even Businesses In Movies Need Logos

Even Businesses In Movies Need Logos

I was browsing the Interwebs today and came across Fauxgo.com: a blog that comprehensively lists pictures of all of the logos of fictitious businesses and organizations from movies and television shows.  I couldn’t help but admire the intricacies of some of the logos that I’ve seen a million times, but never really looked at.  A […]

The Death of Promo Tees

The Death of Promo Tees

I was washing my car the other day, and I came to a stunning realization: America no longer cares about promotional t-shirts.  Trust me when I say that I know this isn’t a ground-breaking discovery, but you might not think discovering the tagless t-shirt was a ground-breaking discovery either and, lo and behold, you don’t […]

Are Resumes Important Anymore?

Are Resumes Important Anymore?

I was reviewing some resumes a little while ago for a position at our company and started realizing very quickly that they all came from the same mold.  Growing up, most of us were taught a specific way to format and structure a resume so it would be more appealing to a potential employer. Add […]

Clever Sticker Advertising

Clever Sticker Advertising

Even though print advertising is essentially the opposite of what I preach (I have to be a little biased), I still appreciate good print ads when I see them.  Interesting, visually striking, completely unique ads deserve recognition when they literally make you stop in your tracks.  Here is some extremely out-of-the-box advertising in some very […]