Buying Yelp Reviews (What A Terrible Idea)

I found this great article on Yelp reviews that ties in fantastically with my recent post on what NOT to do on Yelp.  Business owners can’t avoid the community with a social site like Yelp, and with the yearning for positive reviews and the scramble to avoid negative reviews, some businesses are finding themselves in some pretty choppy water.  But with the increase in social media marketing and businesses trying to catch up with their online fans (and enemies), it is a good idea to follow some very simple rules to avoid any negative situations (and accidentally attracting not-so-favorable reviews.)

Read the full article at Search Influence.

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