Tracking Your Website Goals Might Be Harder Than You Think

Tracking Your Website Goals Might Be Harder Than You Think

It seems so easy to track the goals on your website. If someone bought something from you online they must have completed a goal, right?  It’s almost always not that easy.  Assuming you have multiple conversion points on your website (buy buttons, email sign-ups, newsletter sign-ups, etc.) you have multiple reasons to be tracking your […]

Why You Need a Blog, Like, Today

Why You Need a Blog, Like, Today

Many of you may or may not know that I work as the Product Manager for a website monitoring tool called Serpico.  I recently started production (that sounds super official) on a series of posts that cover a range of online marketing strategies and website challenges.  The first post outlines why it is a good […]

The Scarecrow

I’m not quite sure why I’ve been on a food kick lately, but this great post from one of my favorite fast casual restaurants, Chipotle, definitely shows a great depiction of what happens to a large majority of the food we consume. Becoming more aware of how the food we consume is made might just […]

We Waste a Lot of Food

This is kind of a mind-boggling video showing just exactly how much food we waste. While we individually aren’t entirely to blame, our processes for getting food from the farm to the table are completely inefficient. If we all make personal changes to the way we buy and consume food, we can save a lot […]

Death to Buzzwords

Death to Buzzwords

I HATE buzzwords. They generally make no sense and are used so often that they have entirely lost their meaning to the average consumer. This industry is inherently fast-moving and dynamic, so it only makes sense to use words that people hear and relate to.  However, “digital marketing solutions” and “comprehensive online marketing resources” only […]